All the new marketing slogans belong to the category of the Novlangue. It is not only Orwells description of the political reality in the terrorist state, it suit well also the commonly used tools of the modern marketing. If advertisements aim was originally to bring information to the potential costumer, today it is all about disinformation. As a result of this is the over-consumption (dear are you depressed? lets go shopping). The new economic crisis is the result of over-consumption culture, where countries took non-repayable debts in sake to solve problems of self-image of their citizens (we suffer from obesity? lets go shopping). The result of it is clearly seen in the following charts;
This over-consumption created the accumulated current account deficit, that had to be solved by other Novlangue method, like subprime-related MBS, Rating agencies, etc;
But the lesson has been not learned. No new investments, but again consumption started US economy growth. Amazing what a political agony goes thru the approval process of the plan to build fast train in California.
But after all the dollar bill says “In God we trust”.